SA AIA represents two distinct sectors within its membership: Individuals – students and those who are qualified and who operate within the Adventure Based Learning (ABL), as well as the Adventure Tourist guiding industry – and businesses – that provide training, products, and services within the ABL and Adventure Tourist guiding industries. As such, it facilitates bringing together two of the main entities that play a role in developing regulatory frameworks namely individuals and businesses.

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SA AIA is a member driven professional body for the Adventure Based Learning Industry and the Adventure Tourist Guiding industry. Our mission is to collaborate with likeminded individuals and organizations to unlock the economic, human, and environmental potential of the Southern African Adventure Industry through a process of professionalization.